OUR WORK
For a full list of the clients, brands, and organizations we have worked with, click here.
CASE STUDIES
/ Scotties Trees rock! campaign
Describe your image
Describe your image
APPROACH/
RECOMMENDATION
To create an educational program aimed at 3rd, 4th, and 5th graders about the importance of trees. This is how the Scotties TREES ROCK! curriculum and video contest were born. With the creation of a national PSA and public relations component to support the launch, kids everywhere were able to learn about the outdoors and show off their passion for trees in a 1-3 minute video.
CHALLENGE
Scotties, one of the leading facial tissue companies in the US was interested in increasing their visibility nationally and bringing their passion for the environment to the masses. After much thought, the TREES ROCK! video contest was born. This contest runs each year and not only educates 3rd, 4th, and 5th graders on the importance of trees, but gives them the opportunity to win great prizes including $10,000.00 for their school.
RESULTS / ACCOMPLISHMENTS
Entries came in droves from kids all across the United States. Scotties was able to position themselves not only as a dedicated community player, but as a brand with a conscience.
/ MT. AUBURN HOSPITAL'S PINK PAGES - "AN EVENING WITH YOUR FAVORITE AUTHORS"
CHALLENGE
Mount Auburn Hospital, a Harvard Teaching Hospital in Cambridge, MA, was looking to raise funds and visibility for its Hoffman Breast Center, named after locally renowned author Alice Hoffman, who had received treatment there for breast cancer. The hospital decided that for the first time in its 150 year history it would create a high-profile, celebrity-driven event in an effort to raise substantial revenue for the center and to communicate to the Greater Boston community that the hospital offered top quality health services for women.
APPROACH/
RECOMMENDATION
To create the Alice Hoffman hosted “An Evening with Your Favorite Authors” featuring renowned writers such as Doris Kearns Goodwin, Amy Tan, Sue Miller, Robert Parker, Sebastian Junger, Jennifer Weiner, Gregory Maguire and Rosie O’Donnell. Celebrating its tenth year in 2010, the event evolved from a dinner in a hotel ballroom to a true evening of entertainment held at the American Repertory Theatre in Cambridge.
Along with anecdotes and readings from each author, the evening included moving comments from a breast cancer survivor and the recognition of a Mount Auburn Doctor or Nurse who had made a special impact on the lives of breast cancer survivors.
Aigner/Prensky also recommended the creation of an event committee filled with high-profile women supporting the cause of breast cancer prevention who helped with added creativity and key ticket sales.
RESULTS / ACCOMPLISHMENTS
Even during challenging economic times, the event sells out at $250 per seat with a long waiting list. It is one of the top fundraisers for Mount Auburn, having brought in more than one million dollars over the years.
There is always extensive media coverage in the Boston Globe, the Boston Herald, the Boston Business Journal, The Improper Bostonian, and the many local papers in Mount Auburn’s service area which helps to raise the hospital’s visibility and drive home the key message that Mount Auburn is a top hospital for women’s health, and breast health in particular.
/ ASSEMBLY ROW - ASSEMBLED: A HANDMADE ARTS MARKET
- EVENT IMAGES needed
- TESTIMONIAL needed FROM ANDI SIMPSON
Describe your image
CHALLENGE
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APPROACH/
RECOMMENDATION
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RESULTS / ACCOMPLISHMENTS
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/ THE HEALTHY MARKET AT
THE PINEHILLS
Describe your image
CHALLENGE
The Pinehills, a 3,000-acre, nationally-recognized mixed-age master planned community in Plymouth, was about to take the next step in the evolution of the community – the building and opening of a grocery store.
But The Market at The Pinehills would not only be serving the residents of The Pinehills, but, in order to thrive, The Market would need to draw from the greater Plymouth region.
As importantly, as a full-service but independent grocery store, emphasizing fresh, produce, locally grown when in season, full-service meat and seafood departments, in-store bakery, deli, sushi and prepared foods, The Market also had to dispel the notion that its prices were higher than mainstream supermarkets. Thus, to get the general public’s attention with precise messages, The Market needed an exciting grand opening, preserving its sense of style while encouraging people to “try it”.
APPROACH/
RECOMMENDATION
As part of our public relations recommendations, Aigner/Prensky pitched a high-profile pre-event story, chronicling the building of The Market to entice interest in the project early and build a following. To “get it right”, The Market was holding focus groups with the community at large, to determine what the customers really wanted from a smaller grocery store. We thought this research process would be a good story.
Aigner also recommended a two-week period of exciting events that included working with radio partners on promotional events, educational experiences and meet-and-greets with key Market personnel, including the butcher, the seafood supervisor, etc. We kicked off the festivities with a ribbon cutting complete with costumed characters dressed as fruit, tastings, and giveaways.
Over the course of the next two weeks, The Market welcomed local high-profile radio personalities and sports mascot Pat the Patriot. The Market also welcomed renowned children’s cookbook author Katie Wilton. The festivities concluded with a visit from Olympic gymnast Alicia Sacramone. All of the events were free and open to the public.
RESULTS / ACCOMPLISHMENTS
As a result of our public relations approaches, the Boston Sunday Globe wrote a six-page story on the pre-opening process of building The Market, how it was gathering customer feedback, etc. The story was published in the Globe’s Sunday magazine section 9 months prior to the opening and created tremendous interest in the project, both in the commercial and public sectors.
We were also able to secure additional coverage on Boston.com, and in the Boston Globe, Griffin Report (Trade), The Patriot Ledger, and countless local weekly papers. In addition, the two weeks of grand opening festivities brought thousands of people to The Market out of curiosity, thus building a customer base that has remained strong to date.
/ HUB ON WHEELS
Describe your image
CHALLENGE
Hub On Wheels – Boston’s only citywide bike ride — has been established as a Boston destination event, attracting riders from throughout the country and as far away as Europe. In 2009, the City of Boston decided to expand the one-day event, by adding world-class criterium men’s and women’s races the day before, making it a weekend-long celebration. After signing a sponsorship deal with TD Bank, the city had a big challenge on its hands – how to attract spectators to a pro cycling race in a city that is still trying embrace the culture, and do it without losing the brand recognition that Hub On Wheels had built over the last few years.
APPROACH/
RECOMMENDATION
Because Hub On Wheels had been in existence for a few years, we recommended a multi-pronged approach to increasing visibility of the new race, without losing sight of Hub On Wheels. We decided to utilize our media partners from the previous years – CBS Radio Boston, Comcast and other local organizations (MBTA, Wall Media, Yelp, etc.) to help us spread clear messaging about the two events.
In addition to utilizing our media partners, we conducted a major outreach to traditional trade, national, regional and local media outlets. We used a variety of race-focused pitches to help secure stories, including profiling local racers and the big-name racers, piggy-backing off sponsor events (i.e. Wheelworks hosted an event to which we invited local racer Mark McCormack), using a “worst-to-first cycling city” approach, etc. We also used the Boston Bikes Facebook page and Twitter to help generate publicity and spread the word about the two events. We also recommended using coverage of the race to promote Hub On Wheels for the following day, in the hopes of boosting day-of registration for Hub On Wheels.
RESULTS / ACCOMPLISHMENTS
Because Boston had been annually voted as one of the worst cycling cities in America, we were able to capitalize on that with the trade publications, helping us to land feature stories in Bicycling magazine, VeloNews, Bicycle Times, Daily Peloton, etc. In addition to the trade coverage, major Boston publications – Boston Globe, Boston Herald, Improper Bostonian, Boston Magazine, Metro Boston, etc. — also had significant pre-event coverage, while New England Cable News did a live broadcast from the race for their 9pm news, one of the most-viewed newscasts in New England.
As a result, there were an estimated 10,000 spectators for the men’s and women’s races and more than 4,000 people signed up to ride in Hub On Wheels (would have most likely been closer to 5,500 if it had not been raining the day of the ride).
/ THE PINEHILLS - THE FABULOUS FOOD TRUCK festival
The Fabulous Food Truck Festival at The Pinehills
The Fabulous Food Truck Festival at The Pinehills
The Fabulous Food Truck Festival at The Pinehills
CHALLENGE
APPROACH/
RECOMMENDATION
RESULTS / ACCOMPLISHMENTS
® THE FABULOUS FOOD TRUCK LOGO
® EVENT IMAGES
® need TESTIMONIAL FROM DONNA TEFFT
THE FABULOUS FOOD TRUCK festival at the pinehillsTHE FABULOUS FOOD TRUCK festival at the pinehillsTHE FABULOUS FOOD TRUCK festival at the pinehillsTHE FABULOUS FOOD TRUCK festival at the pinehillsTHE FABULOUS FOOD TRUCK festival at the pinehillsTHE FABULOUS FOOD TRUCK festival at the pinehills
THE FABULOUS FOOD TRUCK festival at the pinehillsTHE FABULOUS FOOD TRUCK festival at the pinehillsTHE FABULOUS FOOD TRUCK festival at the pinehillsTHE FABULOUS FOOD TRUCK festival at the pinehills
We decided to utilize our media partners from the previous years – CBS Radio Boston, Comcast and other local organizations (MBTA, Wall Media, Yelp, etc.) to help us spread clear messaging ....
In addition to utilizing our media partners, we conducted a major outreach to traditional trade, national, regional and local media outlets. We used a variety of race-focused pitches to help secure stories, including profili
THE FABULOUS FOOD TRUCK festival at the pinehillsTHE FABULOUS FOOD TRUCK festival at the pinehillsTHE FABULOUS FOOD TRUCK festival at the pinehills
In addition to the trade coverage, major Boston publications – Boston Globe, Boston Herald, Improper Bostonian, Boston Magazine, Metro Boston, etc. — also had significant pre-event coverage, while New England Cable News did a live broadcast from the race for their 9pm news, one of the most-viewed newscasts in New England.
As a result, there were an estimated