SITUATION
Mount Auburn Hospital, a Harvard Teaching Hospital in Cambridge, MA, was looking to raise funds and visibility for its Hoffman Breast Center, named after locally renowned author Alice Hoffman, who had received treatment there for breast cancer. The hospital decided that for the first time in its 150 year history it would create a high-profile, celebrity-driven event in an effort to raise substantial revenue for the center and to communicate to the Greater Boston community that the hospital offered top quality health services for women.
SCOTTIES TREES ROCK! CAMPAIGN
MT. AUBURN HOSPITAL'S "AN EVENING WITH YOUR FAVORITE AUTHORS"
SITUATION
Scotties, one of the leading facial tissue companies in the US was interested in increasing their visibility nationally and bringing their passion for the environment to the masses. After much thought, the TREES ROCK! video contest was born. This contest runs each year and not only educates 3rd, 4th, and 5th graders on the importance of trees, but gives them the opportunity to win great prizes including $10,000.00 for their school.
Evening With Your Favorite Authors
Evening With Your Favorite Authors
Evening With Your Favorite Authors
Ann Leary & Lea Woodruff
C A S E S T U D I E S
THE HEALTHY MARKET AT THE PINEHILLS
SITUATION
The Pinehills, a 3,000-acre, nationally-recognized mixed-age master planned community in Plymouth, was about to take the next step in the evolution of the community – the building and opening of a grocery store. But The Market at The Pinehills would not only be serving the residents of The Pinehills, but, in order to thrive, The Market would need to draw from the greater Plymouth region. As importantly, as a full-service but independent grocery store, emphasizing fresh, produce, locally grown when in season, full-service meat and seafood departments, in-store bakery, deli, sushi and prepared foods, The Market also had to dispel the notion that its prices were higher than mainstream supermarkets. Thus, to get the general public’s attention with precise messages, The Market needed an exciting grand opening, preserving its sense of style while encouraging people to “try it”.
HUB ON WHEELS
SITUATION
Hub On Wheels – Boston’s only citywide bike ride — has been established as a Boston destination event, attracting riders from throughout the country and as far away as Europe. In 2009, the City of Boston decided to expand the one-day event, by adding world-class criterium men’s and women’s races the day before, making it a weekend-long celebration. After signing a sponsorship deal with TD Bank, the city had a big challenge on its hands – how to attract spectators to a pro cycling race in a city that is still trying embrace the culture, and do it without losing the brand recognition that Hub On Wheels had built over the last few years.