A/P Marketing Group features a team of professionals for your specific needs including:
Public Relations Strategy
When you come from the media – as Aigner/Prensky’s two principals do – you can spot a story a mile away. So when we create a story, it’s always newsworthy. News can’t be bought, but it can be made, and that’s where Aigner/Prensky Marketing Group comes in.
At Aigner/Prensky, we practice public relations as professionals – with credibility and pro-activity. Some of our best contacts are reporters and editors, and there’s no way they would take our calls if we weren’t providing real news leads.
Public relations must consist of newsworthy stories. If you think of public relations as a service to reporters and editors, just like wire services, results increase and relationships stay solid and credible. And, yes, in the end, news coverage helps to sell via third-party endorsement by someone (a reporter) who cannot be bought.
Public relations: It does make a difference who’s doing it for you!
Social Media Audit + Strategy
It’s no secret that traditional media – especially print media – are shrinking. This leaves fewer opportunities for an agency like ours to generate stories on behalf of a client. But, as they say, when one door closes, another opens. And as fast as traditional media is shrinking, social media is exploding. From Facebook and Twitter to YouTube and blogs – the new opportunities for our clients are endless. We specialize in strategic social media campaigns that target the exact audience our clients are looking to reach and we can do it at low cost and great speed.
We include social media components in our client’s overall marketing plans and we offer a full-service approach. We develop customized Facebook pages and Twitter accounts and we monitor them on behalf of our clients on an hourly basis. The key to effective social media is immediate response. When you’re busy, our staff is here to stay on top of all of it. From Facebook to Twitter to Blogs to YouTube, we become an extra set of eyes and ears for you.
The way we see it, people are talking about you, whether you’re a part of the conversation or not. We believe it’s better to be a part of the conversation. That’s where we come in.
Event Strategy + Production
According to Business Week, a special event can “pack a tremendous punch.” It’s a marketing tool that includes all other forms of marketing to position you the way you’d like.
Special events can be big or small, can have other commercial, media, or non-profit partners or be independent, can attract everyone or only those you’d like to attract. Aigner does all kinds of special events and can work with your in-house department or handle an entire event from concept to execution.
From smaller intimate corporate parties to major mall openings that attract hundreds of thousands of people, Aigner/Prensky Marketing Group produces and maximizes results by creating special events that draw crowds and attention.
Community relations programs are often overlooked because they’re sometimes so basic, so obvious, like fundamental communications. You have to know what your community – be it local or global – wants and needs in order to deliver it. And, sometimes, it’s as simple as asking questions and then listening carefully to the answers.
Aigner/Prensky Marketing Group listens to you and to your community and then develops appropriate community relations programs that work for everyone. Simple. And important.
Successful marketing embraces the concept that “it’s not all about you.” It’s also about the world around you. That’s why we consider community relations to be one of the most important tools in the field.
Aigner/Prensky Marketing Group specializes in creating partnerships with community organizations, building events that benefit your neighborhood, and devising creative programs that help raise your visibility within the targeted area you do business. And that might be a city block, a small town, a big city, or the world at large. And don’t forget: helping your community doesn’t just help you and your business, it’s also the right thing to do.
Do-It-Yourself PR Options
At Aigner / Prensky Marketing Group, we have a squad of professionals at the ready so we can tailor your team to your specific needs.
If you are a DIY type and want to learn some PR tricks of the trade while not breaking the bank, we have options for you. You can still get impactful PR results.