Looking Back and Looking Forward, With Love, Actually

“Whenever I get gloomy with the state of the world, I think about the arrivals gate at Heathrow Airport. General opinion is starting to make out that we live in a world of hatred and greed, but I don't see that. It seems to me that love is everywhere. Often it's not particularly dignified or newsworthy, but it's always there – fathers and sons, mothers and daughters, husbands and wives, boyfriends, girlfriends, old friends. When the planes hit the Twin Towers, as far as I know none of the phone calls from the people on board were messages of hate or revenge – they were all messages of love. If you look for it, I've got a sneaky feeling you'll find that love actually is all around.”

This opening quote from the 2003 holiday film “Love Actually” may be old, but it still rings true. We live in a time where the news is filled with conflict, tragedy, hatred and sadness. If you work in the media, it is easy to get caught up in these stories and lose your perspective. We have to remember that the world is also filled with so many stories of great people, love, gratitude, and happiness. It should be something we remember every day, but at the holidays especially, we should make a sincere effort to focus on the good around us.

At Aigner Prensky, we are fortunate to work with many of these great people, who provide us with positive stories to share with the media. We love telling stories about the important, life-changing work that the doctors and nurses do at Mount Auburn Hospital. Or the well-deserved Camp Champion award from ACA New England that Anna Gould won for her work founding and running Camp Sunshine, an amazing camp for kids with terminal diseases and their families. Gail Roberts of Coldwell Banker spends countless nights supporting a range of non-profits from UNICEF to Community Servings to the Huntington Theatre. She considers it as important as her “day job” selling homes. Our friends at The Pinehills in Plymouth holding events that raise funds for the Home for Little Wanderers, the Plymouth Food Warehouse and Habitat for Humanity. Scotties Facial Tissues donating thousands of dollars to key Animal Rescue Leagues so that people would be able to adopt kittens/cats for free. These are the good stories. The stories truly worth telling.

There is a lot of good out there. All those untold stories of neighbors helping neighbors, doctors and nurses, police and firefighters – all of whom risk their lives to save others. And of course our soldiers overseas who fight to protect us and never make headlines. These are the stories we want to think back on when we think of 2014.

Here’s to a calmer 2015 with a greater focus on the good. Less bad. Less hatred. More love…actually.

-Janet Prensky & Allyson Penella

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Aigner / Prensky Marketing Group - 2014.

214 Lincoln St. Suite 300

Boston, MA 02134

(617) 254-9500