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January 14, 2014
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May 22, 2014
Fact! Businesses With Women Do It Better
April 15, 2014
Businesses with more women do it better. Don’t believe us; we have the stats to prove it.
The Anita Borg Institute for Women and Technology, a non-profit that helps women advance in field of technology, recently published a paper called The Case for Investing in Women.
The paper talks about the huge impact women have in the workforce, especially when they are in leadership roles. With all of ABI’s comprehensive research, here are some things they discovered:
An economist from Carnegie Mellon found that teams that included at least one female member had a collectively higher IQ than teams that had just men.
Studies in 17 different countries in all different industries found that across the board, having a larger number of women on a team accounts for greater psychological safety, team confidence, group experimentation, and team efficiency.
When Fortune 500 companies had at least three female directors, several key factors increased: The return on invested capital jumped over 66%, return on sales went up 42%, and return on equity increased by 53%.
More diversity in the workforce leads to more creative products and a better understanding from both perspectives, which in the end will lead to a better business.
Aigner/Prensky Marketing Group is a team full of women. I’m not saying that “girls rule and boys drool”, but with the business field being male-dominated, we are working together to prove those stereotypes wrong.