RECOMENDATION

 

To create the Alice Hoffman hosted “An Evening with Your Favorite Authors” featuring renowned writers such as Doris Kearns Goodwin, Amy Tan, Sue Miller, Robert Parker, Sebastian Junger, Jennifer Weiner, Gregory Maguire and Rosie O’Donnell. Celebrating its tenth year in 2010, the event evolved from a dinner in a hotel ballroom to a true evening of entertainment held at the American Repertory Theatre in Cambridge.   Along with anecdotes and readings from each author, the evening included moving comments from a breast cancer survivor and the recognition of a Mount Auburn Doctor or Nurse who had made a special impact on the lives of breast cancer survivors.  Aigner/Prensky also recommended the creation of an event committee filled with high-profile women supporting the cause of breast cancer prevention who helped with added creativity and key ticket sales.

 

RESULTS

 

Even during challenging economic times, the event sells out at $250 per seat with a long waiting list. It is one of the top fundraisers for Mount Auburn, having brought in more than one million dollars over the years.  There is always extensive media coverage in the Boston Globe, the Boston Herald, the Boston Business Journal, The Improper Bostonian and the many local papers in Mount Auburn’s service area which helps to raise the hospital’s visibility and drive home the key message that Mount Auburn is a top hospital for women’s health, and breast health in particular.

 

See the photos from the 2013 event below.

 

 

Aigner / Prensky Marketing Group - 2014.

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Boston, MA 02134

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