To create an educational program aimed at 3rd, 4th, and 5th graders about the importance of trees. This is how the Scotties TREES ROCK! curiculm and video contest were born. With the creation of a national PSA and public relations component to support the launch, kids everywhere were able to learn about the outdoors and show off their passion for trees in a 1-3 minute video.
Entries came in droves from kids all across the United States. Scotties was able to position themselves not only as a dedicated community player, but as a brand with a conscience.